For many pages, nothing ranks higher than the “About Us.” This is often one of the first tabs people click as they try to gather a sense of what your Houston website has to offer. No longer is this a place to dump stuffy corporate copy: modern “About” pages are meant to showcase character, culture and give a friendly introduction to your ideology.
What Your Houston Website “About” Page Needs
- A Digestible Company History – Give a brief timeline overview, highlighting your major achievements. What is your company’s narrative? Where have you been? Where are you going?
- Meet Our Team: Provide a few relevant bios to humanize your company, build trust and bring your company to life. People often buy from someone because they like them, personally.
- Products & Services: Offer a brief introduction to describe, in a nutshell, what you do.
Best Practices For Your Houston Website “About” Page…
One of the newest trends we’ve seen is the rise of the INFOGRAPHIC. (We make custom infographics here, in fact!) If you want to explain your business in a dynamic, visual way, you can transform your “About” page into a graphic like this page or this page.
This is a creative visual page that very simply shows the character of this particular designer with flip-through images.
The best “About Us” pages are well-organized, clean and simple, in our humble opinion. Like this one:
We also like this clean, straightforward page:
Here is an example of an “About” page that has a lot of personality!
Here’s another neat one that features live action shots to give an “insider glimpse” into the work…
And look at how friendly this “About” page is!
So, What Does All This Mean For YOUR Houston Website?
Here at Nuesion, we design custom WordPress sites for your business. We choose to work with the WordPress platform because it is the easiest dashboard for our customers to make any updates or changes to their site. In just a few clicks, you can add another tab / page or blog. You can change the images, the colors, the fonts, the template, the header, and a number of other facets of the site. There are also all these neat add-ons to improve the Search Engine Optimization or performance of your website. The world is your oyster!
Just getting started? Nuesion also provides domain registration and hosting services. Anything that you need to get your website up and running as quickly and cheaply as possible, we can provide for you. Surely you’ve heard of popular shoestring budget providers like HostGator and GoDaddy. Well, we use their same provider — only we don’t charge you all the fees they do! Last summer, we ran a special deal… and it was so successful, we kept it going ever since.
Nuesion is a creative thinktank. If you need inspiration or help conceptualizing, we’d be happy to help. For the last 10 years, we’ve spent the vast majority of our lives perusing the Internet, so we’ve collected all sorts of ideas, best practices and designs to make your Houston website stand out.
Call 1-800-870-3721 for more information!
*Don’t live in Houston? Don’t worry! We love having clients stop by our office, but we can also work remotely!